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Birla Cellulose Partners With Ka-Sha To Launch Sustainable Apparel Brand Roz
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Birla Cellulose Partners With Ka-Sha To Launch Sustainable Apparel Brand Roz

Cellulose fibre manufacturer Birla Cellulose has inked a strategic partnership with Pune-based fashion label, Ka-sha, to craft a line of artisanal and sustainable products under the brand ‘Roz’. “This collaboration seeks to promote conscious consumer choices aligned with everyday sustainability practices,” a Birla Cellulose press release said. Derived from the word everyday, Roz epitomises the […]

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