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SNITCH Makes Fathers Day More Meaningful With A Rewarding Shop-Together Experience

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Tag: Aditya Birla Group

Grasim Industries Plans To Maintain Top Position
Apparel and Textile News Apparel Brands and Companies

Grasim Industries Plans To Maintain Top Position

Grasim Industries, textile maker of Aditya Birla Group to maintain its top position in the market as well as fight volatility in the global economy is preparing a three-pronged strategy. The Kumar Mangalam Birla-owned Grasim the largest producer of VSF — a man-made, biodegradable fibre with characteristics similar to cotton — in the world with […]

Pantaloons Venturing Into Kidswear Sector
Apparel and Textile News Apparel Brands and Companies Retail News

Pantaloons Venturing Into Kidswear Sector

Aditya Birla Group’s Pantaloons is now venturing into children’s wear with the launch of ‘Pantaloons Kids’. Pantaloons is currently piloting apparel and lifestyle stores for children in Ahmedabad, Bengaluru, Jabalpur, Kolkata and Chandanpur in West Bengal as it aims to take a chunk of the Rs 75,000 crore kidswear market, according to a report. “We realized […]

Birla Cellulose To Expand In Bangladesh
Apparel and Textile News Global News

Birla Cellulose To Expand In Bangladesh

Birla Cellulose, an Aditya Birla Group’s umbrella brand for its range of cellulosic fibers after organizing a technical symposium on “Current Trends in Viscose Processing” in Dhaka recently. Rajeev Gopal, chief marketing officer of Birla Cellulose who addressed the symposium and shared various collaborative initiatives of Birla Cellulose for business growth, said that the company […]

Madura Fashion Apologises To KVIC
Apparel and Textile News Ministry of Textiles News

Madura Fashion Apologises To KVIC

Aditya Birla Group’s Madura Fashion & Lifestyle has apologised to the Khadi and Village Industries Commission (KVIC) for using the trade name ‘Khadi’ without permission to promote its apparel under the brand name ‘Peter England’, saying it has removed the word from all the promotional materials. “We apologise for our ignorance with regard to the […]

Plan To Spur Women's Wear Exports By Aditya Birla Group
Apparel and Textile News Apparel Brands and Companies Global News

Plan To Spur Women’s Wear Exports By Aditya Birla Group

Aditya Birla Group, the world’s largest viscose staple fibre (VSF) manufacturer, is creating a one-stop platform for fabric-makers to reach out directly to women’s wear exporters and international brands.The move is being driven by the group’s fibre business arm Birla Cellulose. Birla Cellulose would bring together LIVA Accredited Partners Forum(LAPF) partners and international brands at […]

One Cr Shares To Aditya Birla Firms By Century
Apparel and Textile News Apparel Brands and Companies Trade Info News

One Cr Shares To Aditya Birla Firms By Century

Pursuant to exercise of right for conversion of warrants into equity shares, B K Birla Group controlled Century Textiles & Industries Limited has allotted the balance 1,01,80,000 equity shares of face value of Rs 10 each fully paid-up to two Aditya Birla Group firms, according to the information provided by the company. Aditya Marketing & […]

Abof.Com Focuses More To Win Customers
Apparel and Textile News Retail News

Abof.Com Focuses More To Win Customers

Abof.com, the online fashion venture of the Aditya Birla Group, will steer clear of offering deep discounts to capture market share and will instead focus on offering personalised experiences to win customers, a top executive said. The portal, which competes with Myntra and Jabong, is targeting a 15 per cent share of the country’s online […]

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