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South Indian Cotton Yarn Market Remains Steady Ahead Of Union Budget

The South Indian cotton yarn market is witnessing a steady

Bangladesh Fabric And Yarn Imports Decline 3.20% In 2025

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Tag: Abof.Com

Abof to Focus Fastest Website in the Country
Apparel and Textile News Retail News

Abof to Focus Fastest Website in the Country

India’s online retail market has got an interesting twist with one of the biggest conglomerates of the country, Aditya Birla venturing into the online marketplace with Abof. The e tailing firm launched in October 2015 has tapped into the market which, at the moment, is fiercely competitive. In positioning itself separately the platform has focused […]

Abof Launches Athleisure Fashion Brand 'Skult'
Apparel and Textile News Apparel Brands and Companies

Abof Launches Athleisure Fashion Brand ‘Skult’

An online fashion shopping destination by Aditya Birla Group, Abof has launched athleisure fashion brand ‘Skult’, in partnership with actor Shahid Kapoor on its portal. Skult, India’s first athleisure brand, is built on the principle of fashion meets functionality and design meets innovation. The brand is crafted to suit all occasions – work, casual or […]

1st Abof Experience Zone By Abof.Com
Apparel and Textile News Retail News

1st Abof Experience Zone By Abof.Com

Abof.com, a leading multi-brand fashion shopping portal, has launched its first abof experience zone (AEZ) in Bangalore, according to a company press release. Through AEZ, the portal offers its consumers unlimited possibilities of the online fashion world where they can lay hands on fresh styles, spot trends, browse through the latest fashion content, try clothes […]

Abof.Com Focuses More To Win Customers
Apparel and Textile News Retail News

Abof.Com Focuses More To Win Customers

Abof.com, the online fashion venture of the Aditya Birla Group, will steer clear of offering deep discounts to capture market share and will instead focus on offering personalised experiences to win customers, a top executive said. The portal, which competes with Myntra and Jabong, is targeting a 15 per cent share of the country’s online […]

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