Myntra Glamfest Tour Reaches 10 Lakh+ Gen Z Across 35+ Cities
Myntra’s Glamfest Tour has emerged as a powerful lever for Gen Z engagement, reaching 10 lakh+ consumers across 35+ cities and supporting ~40% YoY growth in new customer acquisition across participating cities in Q1 2026. The multi-city platform, spanning concerts, creators and fashion discovery, underscores how cultural participation is increasingly influencing growth in emerging markets. Over the past three months, Glamfest Tour has […]
