Actress and global youth icon Millie Bobby Brown, best known for her role in Netflix’s hit series Stranger Things, has launched a new fashion brand, Mills by Millie Bobby Brown, in collaboration with Walmart and Delta Galil USA, the global apparel manufacturer behind brands such as Splendid, 7 For All Mankind, and P.J. Salvage.
Designed for teens and young women, the Mills collection draws inspiration from Brown’s own early experiences with fashion. According to the press release, the line is intended to deliver clothing that feels “exciting, attainable, and inclusive,” serving as a personal “love letter” to her younger self.
The launch marks the latest expansion of Brown’s growing lifestyle portfolio, following the success of Florence by Mills Beauty, Florence by Mills Coffee, Florence by Mills Pets, and Florence by Mills Fashion, which debuted in 2024 with apparel, intimates, and loungewear aimed at Gen Z consumers.
Commenting on the launch, Millie Bobby Brown, founder of Mills by Millie Bobby Brown, said the brand celebrates the joy of discovering personal style. “Mills is all about embracing those earlier moments of fashion exploration. I want everyone to feel comfortable and free to find what style makes them feel like the best version of themselves,” she said.
She added that accessibility was a key priority. “This collection is made for the fashion-curious girl to play in, experiment with, and make their own, with a fun selection of colourways, graphics, and special details. It was very important to me for this brand to be accessible to millions through our collaboration with Walmart.”
The debut collection spans ready-to-wear, sleepwear, and intimates, featuring dresses, skirts, tops, denim, bralettes, briefs, matching intimates sets, and sleep styles. Designed for everyday wear, the range includes flirty silhouettes with playful details such as floral appliqués, embroidery, and lace finishes. Functional elements, including built-in shorts and bras, are incorporated to enhance comfort and ease of wear.
Prices are positioned for mass accessibility, starting at $10.50 for intimates and reaching $26.50 for wide-leg jeans.
Ryan Waymire, senior vice president of fashion at Walmart U.S., said the collaboration aligns with Walmart’s mission to make fashion accessible. “Walmart is on a journey to democratise fashion, and Mills by Millie Bobby Brown delivers the trend-right style and aesthetic our customers are looking for at the incredible prices that Walmart is known for,” he said.
“Mills by Millie Bobby Brown is an exciting new brand that stands for style, quality, and value. We’re thrilled to launch it and are confident our customers will love it.”
The Mills by Millie Bobby Brown collection is now available online at Walmart.com and in 750 Walmart stores across the United States.
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