The premium linen fabric brand, Linen Club from the Aditya Birla Group, launched its exclusive identity store at Bandra in Mumbai on April one. Linen Club, is India’s largest linen fabric brand and is synonymous with the finest quality linen.
Launching the 1370 sq.ft. store, Rajiv Dube, director, Aditya Birla Management Corporation Pvt. Ltd. said “Mumbai is the fashion capital of India and we are absolutely positive that the style connoisseurs of the city will welcome the finest European Linen fabrics in the world. All our fabrics are made from raw material sourced from France and Belgium and processed at our state of art facilities to ensure the highest quality standards.”
Thomas Varghese, company’s business head, textiles, said, “This store is our first flagship outlet in Mumbai and our 5th store in Greater Mumbai. Linen being a natural and light fabric is best suited for Mumbai’s climate. Its distinctive look and comfort sets linen apart from any other contemporary fabric. This would be our 144th store pan India. With this premium store, our goal is to create a rich consumer experience and ensure that linen lovers in Mumbai experience the largest variety of linen fabrics & products in an intimate environment.”
The brand offerings include a wide range of pure linen and exotic linen blends, printed and embroidered linen fabrics for men and women. To add to its extensive fabric offerings, ready to wear shirts and trousers, as also accessories such as stoles, laptop bags, and handkerchiefs, are available.
Linen Club has been the pioneer brand for linen fabrics in India with over five decades of experience. Today, with a presence of more than 140+ exclusive brand outlets and over 4000 multi brand outlets, Linen Club boasts of having the world’s largest retail chain in Linen.
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