Partnership between Aeropostale and Amazon ends

Partnership between Aeropostale and Amazon ends

US teen retail brand Aeropostale has ended exclusive partnership with e-commerce market place Amazon and collaborated with other marketplaces including Flipkart, Jabong and Arvind Group’s omni-channel, company sources today said.

“This was a mutually agreed partnership with Amazon that led Amazon.in to be our exclusive partner for a year. Now the tenure has got over and we are available on platforms including Jabong, Flipkart besides Amazon,” Sumit Dhingra, COO, Aeropostale (India), said.

“As is often the industry practices on exclusives, Amazon Fashion and Aeropostale had a one year tie-up to exclusively sell Aeropostale on Amazon.in, which has now come to an end. Aeropostale continues to sell on Amazon Fashion and is one of our top performing brands. We are actively engaged with the brand in growth plans for future,” Dhingra said.

Aeropostale entered India in November 2015 following a licensing agreement with Arvind Lifestyle. Presently, Aeropostale operates 18 stores across India. It is present in 20 countries across the world.

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