‘Lux Cozi’, the flagship brand of Kolkata based innerwear company LUX industries will be one of the official sponsors and the only merchandised partner for Kolkata Knight Riders (KKR) for the upcoming IPL season and also next year.
The brand is looking at cashing on the sports frenzied consumers with this sponsorship.
“Brand Lux Cozi is strategically focusing on reaching out to the masses. We believe association with KKR will help our brand reach more discerning customers and every nook and corner of the country with IPL,” Udit Todi, senior vice president, Lux Industries Ltd, said.
The jerseys would include round necks, polos, fan jerseys and many more designs priced between Rs 250 and Rs 450.
The merchandise will be available at in-stadium kiosks, online portals, kiosks in city malls like City Centre 1, City Centre 2, in ITC Hotel and also at LUX Cozi’s 500 odd multi brand outlets across the city, company sources said.
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