New Brand Ambassador For American Swan

New Brand, online fashion brand for the youth, has roped in Sidharth Malhotra as its brand ambassador. 

The “Ek Villain” star will promote AS ORIGINAL, American Swan’s latest fast-fashion, youth collection of apparel and accessories.

AS ORIGINAL is inspired by chic and urban American lifestyle with an emphasis on design, quality and innovation. The collection offers a wide and diverse range of merchandise across graphic tees, tops, polos, shirts, denims, trousers and accessories.

“Sidharth is a heartthrob among teens and his innate style, effervescence and liveliness go very well with the core attributes of our brand,” Anurag Rajpal, director and CEO, American Swan Lifestyle Company said.

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