Myntra Partners With AKS, Chemistry Brands

Myntra Partners With AKS, Chemistry Brands

Fashion e-commerce player Myntra has partnered with two women-wear fashion brands Chemistry and AKS as a part of its accelerator programme, the company in a statement said today. Myntra has five more brands in the pipeline as a part of its programme.

Its is aiming to create about 1 billion US Dollar incremental valuation for its accelerator brands over the next 3 years.

With this initiative the company aims to join hands with local fashion brands to accelerate the growth of this outfit and target their online sales.

“We believe that the next 3-5 years will see the emergence of many new national brands. As the leaders in the fashion & lifestyle space in India, Myntra and Jabong are well positioned to work closely with some of these emerging brands to propel them to the national stage.

– Apparel and Textile News, Apparel Talk, Indian Apparel