Ethnic Wear Brand Avantra By Trends Opens 73rd Store In India

Ethnic Wear Brand Avantra By Trends Opens 73rd Store In India

Reliance Retail owned ethnic wear brand Avantra by Trends has opened its 73rd Indian store in Hyderabad.

Located at Aparna Neo Mall, Nallagandla, the newly opened store is the seventh outlet of the brand in Hyderabad.

“Thrilled to announce Avantra’s opening in Hyderabad. Bringing you an exceptional shopping experience,” Sudhir Dnyanval, Head Business Development at Avantra by Trends said in a LinkedIn post.

“The brand offers a diverse range of products including sarees, lehengas, blouses, kurtas, dress materials, bridal collections, traditional jewellery and accessories,” India Retailing reported.

The ethnic wear retailer opened its 72nd store three months ago in LuLu Mall in Thiruvananthapuram, Kerala, following the launch of its 71st store at Phoenix Marketcity Mall in Mumbai.

Avantra by Trends was launched by Reliance Retail in September 2021 as an exclusive saree and women’s ethnic wear concept store.

Currently, Avantra by Trends is present in over nine states including Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, Kerala, Orissa, West Bengal, Assam, and Uttar Pradesh.

Reliance Retail owns and operates fashion brands, retail stores and ecommerce platforms under names like Reliance Trends, Trends Footwear, Reliance Jewels, Azorte, Centro, Fashion Factory, Yousta and Ajio.

Reliance Retail and other subsidiaries and affiliates of Reliance Retail Ventures Ltd (RRVL), operate an integrated omni-channel network of over 18,836 stores.