Couture Market Thriving In India

Popular fashion designer duo Ankur and Priyanka Modi, who established their brand 14 years ago, have now stepped into the couture world. They feel the couture market is thriving in India because of the growing appetite of consumers for luxury in the country.

“We find the couture market in India to be thriving! Some of the biggest designer brands in the country are anchored around their couture lines. India, economically, is on very sound footing and when that happens with any country, the appetite for luxury automatically starts increasing,” Ankur said.

Known for their designs which represent impeccable style and uber femininity, they ensure quality. Pure fabrics, fresh colours and chic silhouettes brewed with subtle prints, embellishments and attention to detail, make their designs stand out.

“Nowadays, the runways see a lot of embellished saris and lehengas, fluid drapes, sheer panels and brazen cut-outs and stitched saris. The designers are also focusing on improvising Indian wear using technology and have almost converted their craft into a form of art,” said Priyanka.

A high point of their range is their focus on wearability, comfort and style with fabrics that are elegantly tailored using pure and woven materials. They also use handicraft (old methods of printing and embroidery stitches), yet making their garments extremely contemporary and understated.

They also appreciated how designers are nowadays increasingly using Indian textiles and craft.

– Indian Apparel, Apparel Talk