A global authority on wool, ‘The Woolmark Company’ hosted a full-day event called Wool Conclave along with the India Fashion forum (IFF) to promote the wool industry in India. The event also highlighted the Woolmark’s ‘Grown in Australia, Made in India’ initiative and endorsed the multiple properties of merino wool and its boundless potential.

Fashion designers Karishma Jamwal and Jimit Mistry presented a fashion show for Monte Carlo, Ambassador Shawls and OCM, highlighting merino wool’s versatility and innate luxury. Elaborate wool installations and panel discussions with industry experts highlighted the eco-credentials of wool and the farm to fashion journey at the conclave.

“The farm to fashion journey truly highlights how merino wool can beautifully be transformed into fashion pieces here in India. We encourage the use of wool as a natural fibre as we aim to promote the Indian wool industry,” Smriti Irani, textiles minister said.

“Bringing to the forefront our ‘Grown in Australia, Made in India’ initiative, The Wool Conclave is a spectacular platform for wool enthusiasts. There is a lot of unexplored potential of this fibre in the Indian market, making it ideal for emerging designers to experiment with and discover,” Arti Gudal, country manager India of The Woolmark Company said.

Chris Elstoft, Australian deputy high commissioner and Satya Prakash Thakur, chairman of Bhuttico also attended the event along with India’s leading retailers and manufacturers.

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