VIRGIO, a fast-growing direct-to-consumer (D2C) fashion brand, is steadily transforming India’s fashion landscape through its strong commitment to circular fashion, sustainability, and tech-led innovation. Co-founded and led by Amar Nagaram, former CEO of Myntra, the brand is positioning itself as a front-runner in responsible fashion while keeping pace with rapidly evolving consumer trends.
At the heart of VIRGIO’s growth strategy is a robust financial framework led by Balaji Kannan, Chief Financial Officer, with over two decades of leadership experience across consumer and technology giants such as Ola, Flipkart, and Myntra, Balaji brings deep expertise in capital efficiency, financial governance, and scaling consumer-first businesses. By combining financial discipline with data-driven, tech-led innovation, his leadership plays a vital role in strengthening VIRGIO’s operational efficiency and supporting its long-term global expansion ambitions.
VIRGIO adopts a tech-led innovation approach by integrating advanced tools such as trend mapping, predictive analytics, and smart fabric innovations to enable demand-driven production. This approach not only accelerates trend adoption but also significantly reduces waste and environmental impact, reinforcing the brand’s sustainability goals.
With a clear focus on tech-led innovation and responsible practices, VIRGIO remains committed to its mission of offering stylish, accessible, and sustainable fashion tailored for the modern Indian consumer—setting new benchmarks for the future of fashion in India.
Speaking about the pre-budget expectation, Balaji Kannan, Chief Financial Officer, VIRGIO said, “As India’s vibrant D2C fashion ecosystem accelerates in FY26, Budget 2026 presents a pivotal opportunity to fuel sustainable consumption-led growth. Enhancing working capital access through MSME schemes, amplified PLI 2.0 allocations for textiles to supercharge tech adoption and zero-waste manufacturing coupled with cotton import duty exemptions and PM MITRA Park fast-tracking – these measures will empower homegrown brands to compete globally while boosting jobs and exports—aligning perfectly with Viksit Bharat’s vision.”
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