VIRGIO, the Bengaluru-born sustainable fashion-tech brand redefining conscious consumerism, today announces the launch of its newest store in Hyderabad, as part of its continued offline expansion across key Indian markets.
With this launch, VIRGIO continues its mission to make conscious, tech-enabled, and trend- first fashion accessible to a growing community of consumers across India.
From its inception, VIRGIO set out to challenge fast fashion norms by creating a space where trends and sustainability coexist, where fabrics are chosen with intention, and where every purchase reflects mindful decision-making. With collections crafted using natural and recycled fabrics, silhouettes designed for comfort and everyday wear, and processes rooted in responsibility, the brand has steadily built a strong presence across digital and physical retail. The Hyderabad store marks another milestone in this journey.
The store has been designed to offer an immersive brand experience, inviting visitors to engage with VIRGIO’s approach to sustainable fashion. Thoughtful layouts, clean design elements, and a welcoming retail environment allow shoppers to explore the collections at ease, while understanding the materials, craftsmanship, and values behind each piece.
Commenting on the store opening, Amar Nagaram, Founder, VIRGIO, said, “This store isn’t just a new location, it’s a space for the community to engage with conscious fashion in a meaningful way. Our focus has always been on making sustainability accessible, relevant, and easy to adopt. Hyderabad’s evolving fashion landscape aligns well with our vision, and we’re excited to build deeper connections with customers here.”
This expansion marks another milestone in VIRGIO’s journey to build a strong retail presence across India, seamlessly integrating tech-driven insights, on-demand production, and community engagement to shape a future-ready fashion ecosystem rooted in responsibility and innovation.
Store Location – Lakeshore Gateway Mall, Kukatpally, Hyderabad
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