Apparel brand US Polo crossed the Rs 1,000-crore sales mark in India in the fiscal ending March 31, less than five years after it entered the country, according to a top executive of the company. US Polo’s fastpaced sales puts it in the same league as Zara, which became the biggest apparel brand in India within four years of setting up shop.
“We caught the consumer trend with a fashionable but highly affordable brand,” J Suresh, managing director of Arvind Retail, which holds licence to sell the brand said. “The iconic logo with two polo players on horses helped too. India is possibly fastest growing market by sales and stores addition.”
Arvind Retail opened the first US Polo store in India in 2011 and has since added nearly 230 more. The company plans to open one US Polo store every week over the next few years as part of Arvind’s broader push to grow its retail business.
