With ‘Make in India’ as its mantra for the next decade, the Indian intimate wear industry is looking to increase its contribution to the global market to 10 per cent by 2020, from the current four per cent, according to the Intimate Apparel Association of India (IAAI).

At present pegged at Rs 24,000 crore, the Indian innerwear industry, growing at 15 per cent CAGR, is expected to grow humongouslyin the next 10-15 years, the IAAI said at a seminar held in Ahmedabad recently. The seminar was a curtain-raiser for Galleria Intima to be held in New Delhi on August five.

Galleria Intima caters to the entire value chain of the intimate wear industry and the seminar saw almost a hundred manufacturers and brands keen to know more about what this year’s Intima held in store for them.

IAAI ceo presented what the show would entail for visitors and exhibitors. “In the exhibitor’s list, we have big names from India like Aditya Birla, Shree Ginger, Bhoomi Textiles and SVG Fashions and more than 20 exhibitors from China,” he said. “Besides, we will be having handpicked exhibitors only – 75 to 80 – who we believe can add to the upliftment of the industry.”

“All major intimate wear brands like Enamor, Jockey, Lovable, VIP, Lux, Dollar, etc will be there. With our Make in India focus, a lot of international brands and retailers will also be coming to the show, to check the availability of raw materials and finished products. A Russian delegation will also be attending the two-day show,” ceo said.