Casualwear brand U.S. Polo Assn. has unveiled its largest Indian store in Bengaluru, which spans over 6,190 square feet across three floors and is located in Jayanagar.
The new outlet is the first store in India to showcase the brand’s Spring Summer 2024 womenswear collection live offline, which was previously available online.
Also, it’s their first omnichannel store offering the facility to customers to order products online from the store and get them delivered to their homes.
The store also features more dynamic LEDs, a hard-to-miss ‘Polo wall’ capturing the brand spirit, robust supply chain management, and technologies for greater consumer insights, engagement, and experience.
It houses the entire range of product categories such as USPA Mainline, USPA Sport, Denim & Co., womenswear, footwear, kidswear, accessories, and innerwear.
“Our flagship store at Jayanagar isn’t just a brick-and-mortar expansion; it’s a statement and one-of-a-kind experience for Bengaluru customers,” Amitabh Suri, CEO of U.S. Polo Assn. India said.
“It speaks volumes about the prowess of USPA, a brand as legendary as the sport itself, and its commitment to Indian fans,” Suri added.
“Bengaluru has been a fast-growing market for USPA over the past few years, making it the perfect choice to open our largest flagship store,” he observed.
The brand is licensed in India by Arvind Fashions Ltd and currently has more than 400 brand stores and over 2,000 shop-in-shops across 200 cities in India.
Apart from US Polo Assn., Arvind Fashions has introduced international brands such as Arrow, Tommy Hilfiger, Calvin Klein, Flying Machine, and Sephora in India.
Indian Apparel.
