In line with its continuous endeavor to offer the customers with best thermal wear products, Torrido the premium thermal wear brand from the house of Rupa & Company Ltd. one of Indian leading knitwear brands today announced the launch of a new thermal wear variant- LAVA, for women and kids.

With Warmth and Comfort in its DNA, the LAVA range of products crafted from 90 percent Polyester and 10 percent Lycra, comes in body hugging fit and the extra stretch fabric makes movement easier and comfortable. The Torrido – LAVA products for Women and Kids are available in Top-Bottom Sets.

Commenting on the launch of Torrido – LAVA, Mr. Ramesh Agarwal, Whole-Time Director, Rupa & Company Ltd. said “Over the years Torrido has become a household name by offering quality products to its customers. According to industry estimates, the winter wear market was pegged at around Rs. 16000 Crore in 2018 and expected to touch Rs. 34000 Crore by 2027 at an annual growth rate of 9-10 percent. And the organized sector accounts for 30 percent of the market. Torrido being a branded player in this market, we aim at offering innovative product updates at an affordable price range to increase our share. The new LAVA collection for its unique fiber quality provides warmth & comfort both and we are confident that the new collection will be helpful in combating winter.”

According to the latest Euro monitor findings, the Children and Women winter wear market is growing at 17.9 percent and 12.6 percent.
While the Torrido- LAVA Thermal Sets for Women are available at a price range of Rs. 697 to 797, the Kids Sets have been priced at a range of Rs. 514 to 614.

Torrido – LAVA thermal sets for men are also available at a price range of Rs. 873- Rs. 973.