Tirupur Knitwear apparel exporters are keen on developing and marketing wool-based products, considering that there is a huge potential for them in the global market, according to The Woolmark Company. The company recently conducted a secondary level workshop to impart knowledge about merino wool to exporters and manufacturers.

The Woolmark Company had also conducted a workshop in Tirupur on the natural properties of merino wool in June last year. A few companies from Tirupur had also developed garment samples using the wool, Arti Gudal, country manager said.

Gudal, said India is a crucial market for Woolmark as it has rapidly grown in the readymade knitted garment sector. The aim of Woolmark behind organizing the workshop was to promote merino wool as a fibre to manufacturers in the region.

Gudal added that the joint efforts by the company and exporters from Tirupur will help produce and position Merino wool garments in a different light, and drive consumption locally as well as globally.

– Apparel and Textile News, Apparel Talk, Indian Apparel