Gulabdas Group, a manufacturer of textiles has forayed into the country’s activewear market with the launch of its premium activewear brand ‘Strch’.

Strch has been launched by CEO Prithvi Bhagat, a fourth-generation entrepreneur of the promoter Bhagat family.

Strch activewear will cater equally to both men and women with its diverse range of joggers, polo shirts, crop tops, sports bras, shorts, skirts and more.

“As a first-time entrepreneur, I am thrilled to introduce Strch and share our vision for elevating activewear and an active lifestyle in India,” Prithvi Bhagat said.

“India has long been known as a hotspot for fashion-conscious consumers, yet premium activewear has often been an exception,” he observed.

“In a nation with a burgeoning appetite for fitness and fashion, Strch was born out of the necessity for high-quality, homegrown activewear,” Bhagat stated.

He further added that they aim to create a journey that is authentic, fashionably relevant, and, most importantly, comfortable.

Strch activewear range will be available for purchase exclusively on the brand’s online store.

Indian Apparel, Apparel & Textile News.