Tasva the wedding and occasion wear brand designed for the modern Indian man, was born out of a collaboration between Aditya Birla Fashion and Retail Limited (ABFRL)and celebrated couturier Tarun Tahiliani. Since its inception, the brand has redefined festive and wedding fashion by marrying traditional craftsmanship with a contemporary design language. Strengthening this vision further, Tasva has now unveiled its spectacular flagship store in Kolkata, a city renowned for its culture, elegance, and discerning sense of style.
Tasva has unveiled its new flagship on Rash Behari Avenue, one of Kolkata’s most prestigious and bustling addresses. Tasva’s latest flagship store spans 2,500 sq. ft. and redefines luxury menswear shopping with a blend of tradition and modernity. From thoughtfully designed interiors to personalized services, the flagship embodies Tasva’s commitment to blending timeless heritage with contemporary modernity
Tasva celebrated the grand opening of its Kolkata flagship with great fanfare, an event graced by Bollywood actor Shantanu Maheshwari, whose presence added star power to the launch. The store’s design philosophy reflects the evolving preferences of India’s cosmopolitan men—those who appreciate cultural roots while embracing comfort and sophistication. Inspired by India’s rich artistic heritage and reimagined with modern sensibilities, Tasva’s flagship creates an inviting atmosphere where timeless tradition seamlessly blends with contemporary fashion.
Customers walking into the store will be greeted by Tasva’s latest festive and wedding collections. The festive line includes elegant kurta sets and kurta-bundi sets with vibrant prints, refreshing colors, and updated silhouettes that bring new life to traditional menswear. On the other hand, the wedding collection offers a luxurious array of ensembles—from indo-westerns and bandhgalas to dinner jackets, achkans, sherwanis, and even the innovative angrakha sherwani. Each piece is crafted from rich fabrics, accentuated by exquisite embroidery and detailing, making them perfect for life’s most significant celebrations.
Speaking on the occasion, Ashish Mukul, Brand Head at Tasva , emphasized that the store stands as a true embodiment of the brand’s ethos. “We wanted our new flagship in Kolkata to capture the essence of Tasva—style, tradition, and craftsmanship”. Every element of the store, from the layout to the decor, has been curated to ensure a smooth, indulgent, and luxurious shopping journey. Our trained in-store stylists further enhance the experience by providing personalized recommendations, ensuring that every client finds something unique to their taste.”
The opening of this second flagship in Kolkata also signals a major milestone in Tasva’s strategic growth in the eastern region. The brand already enjoys strong recognition in the city through its Elgin Road store and has expanded to other eastern hubs like Patna, Bhubaneswar, and Guwahati. According to Mukul, Kolkata was the natural choice for this expansion. “The city has always celebrated culture, art, and fine craftsmanship. Its fashion-forward clientele understands and values quality, which resonates perfectly with what Tasva stands for. Strengthening our presence in Kolkata felt both timely and essential.”
Tasva added a personal touch to its Kolkata flagship launch with the presence of actor Shantanu Maheshwari, who expressed his joy at being part of the occasion. Calling Kolkata close to his heart, especially with Durga Puja around the corner, he highlighted how the city’s festivals symbolize joy, togetherness, and celebration—values that Tasva’s collections embody. He shared that whether it’s Pujo festivities or weddings, Tasva’s designs allow men to celebrate in style without compromising on comfort. For Shantanu, being from Kolkata made the moment even more personal and meaningful
With its ever-growing presence across India, Tasva has carved a niche for itself in men’s wedding and occasion wear. By blending heritage craftsmanship with modern silhouettes, the brand continues to set new benchmarks for luxury menswear. For those in Kolkata seeking to celebrate their special moments in style, the new flagship at Rash Behari Avenue promises a retail experience like no other.
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