SYNK is expanding its presence from about 50 stores in Tamil Nadu to 100 stores in Tamil Nadu and Kerala within the next six months.
The brand is considering this expansion, buoyed by the response to its premium men’s shirts made of 100 percent pure Giza cotton.
SYNK has been launched by the Deluxe Group, a reputed textiles company with a legacy spanning 52 years.
Standing for a fusion of luxury and value, SYNK premium men’s formals, party wear and clubwear come in all sizes from S to XXL, at prices ranging from Rs. 1000 to Rs. 2000.
Each shirt represents meticulous craftsmanship and ethical sourcing and its fabrics meet the strictest eco-friendly standards.
At present, SYNK shirts are available at multi-brand outlets across Tamil Nadu in Arcot, Chennai, Coimbatore, Cuddalore, Erode, Vellore, Tiruppur, Salem, Tanjore, Kumbakonam, Tuticorin, etc.
“What we offer are top-notch shirts that do not compromise on quality or burn a big hole in the customer’s wallet,” CEO, Abdul Latheef Irfan said.
“With SYNK, our mission is to defy the glaring mismatch between exorbitant prices and actual shirt quality, prompting a market shift toward fairness and excellence,” he added.
“Our position is that customers should pay for quality and not for the brand. We are not just about shirts, but we are about rewriting the fashion narrative,” Irfan noted.
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