Tasva, a collaboration between Aditya Birla Fashion and fashion designer Tarun Tahiliani has opened a new store in Sector 18, Noida, introducing a unique blend of tradition and modernity to Indian menswear.
The store will showcase Tasva’s timeless selection, which includes sherwanis, traditional kurta-jackets, bundis, exquisite Indo-western outfits, and complementary accessories for festivals, parties, and special occasions.
Tasva garments embodies vibrant heritage, featuring the latest hues, designs, and patterns to match individual style games.
Tasva aspires to redefine men’s ethnic fashion by offering smart, stylish, and subtle ensembles tailored for the confident, contemporary Indian man.
Renowned for his expertise in infusing Indian craftsmanship into tailored silhouettes, Tarun Tahiliani brings a fresh perspective to ethnic wear, challenging the conventional notion of discomfort associated with Indian attire.
Established in 2021, Tasva aims to create a trusted ethnic wear brand that caters to the modern Indian man’s aesthetic, providing comfortable yet stylish clothing for all occasions.
Tasva’s offerings present a delightful surprise for individuals seeking classy and comfortable traditional attire. The brand curates ensembles that exude glamour and style while embracing traditional silhouettes and crafts.
The brand’s journey from Benares to Mumbai’s Fort has expanded its horizons, providing a unique shopping experience with an extensive selection of ethnic wear opulence on a single platform, allowing customers to express their individuality.
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