Brand Factory, a leading fashion discount chain, has announced Sports Super Sale from May 25 to 28 and consumers will be able to avail flat 60 per cent discount on all sports apparel and footwear at the Brand Factory outlets in the country.
Brand Factory, a part of Future Lifestyle Fashion Limited, has also released its campaign called ‘Beta BOLT’ and ‘Beti GAGA’ to announce the ‘Sports Super Sale’ at flat 60 per cent off on all footwear and apparel. The campaign humorously showcases the excuses and intentions that consumers make to support their plans of getting fit and healthy, while convincing them to check out the Sports Super Sale at Brand Factory.
Speaking about the campaign, CMO, Brand Factory, Roch D’souza said, “The campaign differentiates itself from all other sports related publicity, as it doesn’t compel the viewer to get sporty or active, instead it plays with their weaker resolutions and spurs them to at least go to the sale, whether they decide to get fit or not. Targeting all age groups the campaign talks of a customer behavior where out of all those who resolve, few fulfil it. Brand Factory communication operates in the un-conventional, youthful genre and we have tried to keep that spirit in the current campaign too”.
Apparel and Textile News, Apparel Talk, Indian Apparel
