In a dynamic and competitive kidswear market where style, comfort, and value are in high demand, Somani Apparel Pvt. Ltd. is emerging as one of India’s most trusted names in ready-to-wear children’s fashion. With a masterful vision to create exclusive Indian kidswear brands, the company has built a strong foundation through its widely recognized in-house labels: The Boyz, Mad Boyz, Kiddiezoo, and P Kids.
Established with a mission to deliver high-quality, stylish clothing for babies, toddlers, and juniors, Somani Apparel has grown to reflect the perfect balance of international-quality standards and Indian sensibilities. With products ranging from t-shirts, jeans, skirts, and leggings to coordinated two-piece sets, jackets, and activewear, the brand offers a diverse range tailored to suit every stage of a child’s development.
In an exclusive interview, Sunil Somani, speaking on behalf of Somani Apparel Pvt. Ltd., shared insights into the company’s vision and progress.
“Our philosophy is simple—create clothing that not only looks good but also feels great and stands the test of time. Parents should feel confident knowing they’re choosing garments that offer comfort, durability, and trend-forward design.”
The company’s stronghold in the market is built on its deep understanding of Indian parents’ expectations, fused with a global design approach. Each collection is developed using premium fabrics and child-safe materials, offering breathable comfort while reflecting the latest trends in international kidswear fashion.
Through their brand portfolio, Somani Apparel has created a well-differentiated presence in the children’s wear segment:
- The Boyz & Mad Boyz bring bold, edgy styles for boys aged 3 to 14. From graphic tees to trendy denims, the collection is urban, smart, and youthful.
- Kiddiezoo & P Kids are all about vibrancy, comfort, and cuteness for toddlers and young girls. Their product line includes leggings, hot pants, skirts, and dressy casuals suited for everyday wear or special outings.
“Our goal was to build brands that not only meet functional needs but also resonate emotionally with parents and kids alike,” said Sunil Somani.
Somani Apparel has built a strong reputation not just through consistent product quality, but also through its ability to deliver customized garments, meet diverse retailer requirements, and adapt quickly to emerging trends. The brand has successfully created seasonal collections that cater to festivals, casual wear, and everyday essentials, all while maintaining affordability.
The company also holds a competitive edge in manufacturing infrastructure and supply chain efficiency, which allows it to meet high-volume orders while ensuring timely delivery. Over the years, Somani Apparel has expanded its reach beyond Indian borders, establishing a presence in select international markets.
“Whether it’s for playtime, outings, or celebrations, our products are designed to fit every occasion in a child’s life. We’re proud of our commitment to quality, and that commitment is what drives our growing success in both domestic and overseas markets,” added Sunil Somani.
With a presence in multiple Indian states and a growing network of retail partners, Somani Apparel is constantly exploring opportunities to bring even more choices to parents through new styles, colours, and designs. Sustainability and innovation are also becoming important pillars for the company as it looks to the future.
“As we move forward, our focus remains on enriching each brand, listening to our customers, and continuously improving our collections. We’re building something much more than just garments—we’re building trust,” Somani concluded.
With a clear brand philosophy, strong retail traction, and a sharp focus on quality and value, Somani Apparel Pvt. Ltd. is well on its way to becoming a market leader in Indian kidswear, while leaving an impact globally.
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