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  • OSOP Strengthens Market Presence Of Divyangjan Vishwakarma Products

Divyangjan Vishwakarma artisans are being empowered under the PM Vishwakarma (PMV) Scheme, a flagship initiative of the Government designed to support traditional artisans and craftspeople through the three pillars of Samman, Samarthya, and Samriddhi. To promote Samriddhi (Prosperity) under the PMV Scheme, the Ministry of MSME is implementing the One Station One Product (OSOP) initiative […]

OSOP Strengthens Market Presence
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Market ShiftGovernment initiatives create new market access and economic empowerment for Divyangjan artisans.

PM Vishwakarma, OSOP: New Market Channels for Artisan Products Emerge

  • The PM Vishwakarma and OSOP initiatives have established 28 dedicated retail outlets at railway stations for Divyangjan artisans.
  • Divyangjan artisans, particularly tailors, cobblers, and doll makers, are directly benefiting from enhanced market access and sales opportunities.
  • This initiative creates new micro-supply chains and direct-to-consumer sales channels, potentially diversifying sourcing options for unique handcrafted items.
  • This aligns with the broader trend of promoting local craftsmanship, sustainable livelihoods, and inclusive economic growth within India's textile and apparel sector.
  • Sourcing managers and retailers should explore these new channels for unique, ethically sourced artisan products, potentially for niche collections or CSR initiatives.
Affects:Garment ManufacturersSourcing ManagersRetailersBrand OwnersDistributorsWholesalersInvestors
PM VishwakarmaOSOPArtisan empowermentMarket accessHandicraftsInclusive growth
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Divyangjan Vishwakarma artisans are being empowered under the PM Vishwakarma (PMV) Scheme, a flagship initiative of the Government designed to support traditional artisans and craftspeople through the three pillars of Samman, Samarthya, and Samriddhi.

To promote Samriddhi (Prosperity) under the PMV Scheme, the Ministry of MSME is implementing the One Station One Product (OSOP) initiative for Divyangjan Vishwakarma artisans. Under this initiative, dedicated retail outlets have been established at selected high-footfall railway stations to showcase and sell their products. The OSOP initiative is helping artisans expand their market reach by enhancing product visibility, creating better sales opportunities, and enabling sustainable livelihoods.

Through this effort, Ministry is fostering economic inclusion, encouraging financial independence to Divyangjan artisans and strengthening its commitment to inclusive growth and socio-economic empowerment.

Till Date, 28 Divyang beneficiaries from different trades have been facilitated with stalls at different stations under OSOP initiative. The trade-wise allotments are given below:

TradeTotal allotmentsState covered
Cobbler5Gujarat, Maharashtra, UP, Delhi
Sculpture6Haryana, Odisha, Bihar, MP
Carpenter5Maharashtra, Haryana, Bihar, Gujarat, Rajasthan
Doll & Toy Maker6Maharashtra, UP, Puducherry, MP, Haryana
Metal Smith2Jharkhand
Basket Maker2Madhya Pradesh, Maharashtra
Tailor2Goa, Haryana
Total Stalls2812

The OSOP initiative has had transformative impact on Divyangjan artisans towards economic self-reliance are highlighted below.

  1. Atul, a Divyang sculptor, specializes in the delicate art of crafting crystal-based statues and utility products. His success story began with registration under PMV Scheme. Thereafter, skill training empowered him to innovate his designs to navigate the competitive landscape. Under the OSOP initiative, Shri Atul was allotted a dedicated retail outlet at Platform No. 1, Indore Railway Station. Since the outlet’s inauguration in January 2026, the response from customers has been very encouraging with sales steadily rising.
  2. Ajeet Sharma, a Divyang metalsmith registered under PMV Scheme has been allotted a retail outlet for his handcrafted metal products near Deoghar railway station. He earned ₹19,000 within 15 days. Despite physical challenges, Ajeet has built a sustainable livelihood by showcasing exceptional craftsmanship and dedication. Ajeet’s journey highlights how PMV Scheme through skill development and market support under OSOP, is empowering Divyangjan artisans to rise economically and socially.
  3. Ghanshyam Kumawat, a carpenter Divyangjan from Jaipur, Rajasthan, with the support of PMV Scheme has built a successful livelihood through his carpentry work. He has been allotted a retail outlet near Gandhinagar Railway Station. He earned significant revenue within just 15 days from his wood products. Ghanshyam has gained the trust of customers by delivering quality furniture and woodwork and improved his family’s economic status.

OSOP: Creating opportunity to Economic Empowerment for Divyangjan Artisans

Recognizing the unique challenge being faced by Divyangjan artisans, the OSOP initiative under the PMV scheme aims to provide resources and opportunities to enhance their skills, access markets and improve their livelihoods. Giving focus to the Divyangjan beneficiaries, the initiative of OSOP foster an inclusive environment where these talented artisans can thrive and contribute meaningfully to India’s rich heritage.

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