Omni-channel men’s fashion brand Snitch which is celebrating its fourth anniversary, has claimed that it commands an impressive 2.4 percent market share in the men’s fashion e-commerce segment.
“Snitch has also reported a remarkable 130 percent increase in sales compared to last year, solidifying its position as India’s fastest-growing fashion startup,” the brand said in a press release.
This exceptional growth has been driven by its expansive retail model, combining aggressive online and offline expansion strategies.
According to the brand, its growth trajectory, fueled by a strategic blend of online and offline channels, is noteworthy.
Snitch’s website ranks fifth in India’s apparel and fashion category and records sales of 15 units per minute across online and retail platforms, offering a diverse range for men.
An advanced inventory management system plays a crucial role in meeting rising demands, with agile software tracking trends and customer preferences in real time.
“This approach enables Snitch to launch new collections weekly, tailored to evolving consumer tastes,” Snitch added.
In the last six months alone, Snitch has significantly expanded its offline presence, opening a new retail store every two weeks.
Snitch currently has 12 stores in cities such as Vadodara, Pune, Hyderabad, Bangalore, Surat, and Ahmedabad and aims to launch 40 more stores by year-end in major metros like Mumbai and Delhi.
This rapid expansion underscores Snitch’s proactive market strategy and potential to reshape the fashion landscape.
“We are thrilled by the overwhelming growth the brand has witnessed in the past four years,” Siddharth Dungarwal, Founder of Snitch said.
“Our journey has been marked by numerous milestones, each reflecting our commitment to excellence and innovation,” he added.
Dungarwal further said that this accomplishment reaffirms Snitch’s position as a world-class brand, and we are excited about the opportunities that lie ahead.
