Shoppers Stop has debuted in Gujarat by opening two stores of its value fashion format Intune, in Ahmedabad. With the opening of these two Intune stores, its national store count has now reached ten.
The Intune apparels and accessories range starts from Rs 199 and caters to families and young shoppers looking for trendy designs at affordable prices.
“Best start to a new year is when you hit milestones on New Year’s Eve itself. Happy to enter 2024 with the milestone of 10 Intune stores,” Devang Parikh, Business Head at Intune said in a LinkedIn post.
“We now have a presence across six cities and we proudly enter Ahmedabad with our stores in Shyamal Cross Roads and Science City,” Parikh added.
“Entering 2024 with an endeavour to keep coming closer with a fast-expanding store network,” he stated.
Intune was debuted by Shoppers Stop in 2023 to meet the demand for affordable and branded clothing in both, online and offline formats.
Two Intune stores were first started in Hyderabad and a store in Mumbai on a trial basis and the retailer has plans to reach a count of 24 stores by March 2024.
Intune competes with Landmark Group’s Max Fashion and Tata Group’s retail chain Zudio, both of which are value fashion formats.
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