Online marketplace Shopclues has announced a strategic partnership with StoreKing, a leading assisted e-commerce player, to boost its presence in tier-II and tier-III towns and rural areas, Shopclues products will be shown in the digital catalogue on the StoreKing app. Customers can browse through the catalogue at franchisees outlets and can make purchases with the help of an agent i.e. the local shop owners.

“The strategic alliance with StoreKing will help us expand our consumer base further to the deeper pockets of India that have a huge number of active franchisees of StoreKing. The walk-in customers will be able to experience a wide range of products with unmatched quality offered by Shopclues at a distinct price point that the brand is famous for,” VP – Categories Shopclues, Nitin Kochhar said.

“We are happy to enter into this association with Shopclues which will give a significant boost to the business of our franchisees. Shopclues and StoreKing together envision a future wherein every Indian, regardless of location or other constraints has access to top quality products at competitive prices,” Founder and CEO StoreKing, Sridhar Gundaiah said.