Spykar, one of India’s leading denim-first fashion brands, has expanded its retail footprint with new stores upcoming across multiple cities including Ghaziabad, Vizag, Simdega, and Darbhanga. As part of its growth strategy, the brand is focusing on larger malls and premium high streets, with recent openings at Lakeshore Mall (Hyderabad), Inorbit Mall (Vizag), and Ansa Mall (Ghaziabad). This expansion is a part of a larger expansion plan pan-India. The brand aims to expand its retail footprint with the addition of 100 new stores across India over the next two years, taking their total store count to 380+ stores. This announcement reinforces their commitment to reach consumers in key growth markets nationwide.
With changing consumer aspirations and rapidly evolving shopping patterns, tier 2 and tier 3 cities in India have emerged as important growth hubs for fashion and lifestyle brands. Increasing purchasing power, rising fashion consciousness, and demand for premium shopping experiences have significantly transformed consumer behaviour in these markets over the last few years.
Speaking on what drives the expansion, Sanjay Vakharia, Co-Founder & CEO, Spykar Lifestyle, quips, “In 2026, we have seen a surge in offline expansion across retail brands from various sub-sectors. Despite access to digital mediums, the look and feel of products and experience of shopping remains desirable. Our growth plans reflect Spykar’s continued commitment to bring a more immersive and elevated shopping experience to consumers across India.”
The newly launched stores reflect Spykar’s evolving design language and youthful spirit, offering a fresh and immersive shopping experience. Designed with a more premium and modern aesthetic, the stores highlight the brand’s focus on creating spaces that go beyond retail and deliver a complete lifestyle-driven experience.
The layout and visual merchandising have been curated to enhance customer experience, allowing shoppers to explore the brand’s signature denim range along with a wide selection of casual and fashion-forward apparel. The collection continues to reflect Spykar’s core philosophy of comfort, individuality, and effortless style, catering to the dynamic fashion needs of today’s youth.
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