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Sheriff’s New Store in Howrah

With the growing demand for its products, menswear brand ‘Sheriff’ is planning to open four to five more stores in West Bengal and Assam in addition to its existing ten stores by end of this financial year 2014-15, according to the owner of the company, Mr. Chand Ladha. Of the ten, seven are franchisee and […]

Sh-riff’s New Store in Howrah
Quick Industry Summary
AI
OpportunityRegional menswear brand's expansion signals strong localized demand and viable Tier 2/3 market growth.

Regional Menswear Brand's Expansion Signals Untapped Tier 2/3 Market Potential

  • Sheriff plans to add 4-5 stores in West Bengal and Assam, expanding its current 10-store footprint by FY2014-15.
  • Garment manufacturers and retailers targeting regional markets are most affected by this brand's successful localized expansion strategy.
  • Increased regional retail presence suggests growing demand for quality, affordable menswear, potentially impacting local sourcing and distribution networks.
  • This expansion highlights the viability of focusing on Tier 2/3 cities and specific age demographics (24-45) for menswear growth in India.
  • Professionals should evaluate regional market entry strategies, franchise models, and product localization for similar success.
Affects:Garment ManufacturersRetailersDistributorsWholesalersSourcing ManagersBrand OwnersInvestors
Regional RetailMenswear MarketFranchise ModelTier 2/3 CitiesMarket ExpansionApparel Growth
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With the growing demand for its products, menswear brand ‘Sheriff’ is planning to open four to five more stores in West Bengal and Assam in addition to its existing ten stores by end of this financial year 2014-15, according to the owner of the company, Mr. Chand Ladha.

Sh-riff’s New Store in Howrah

Of the ten, seven are franchisee and three are company-owned, which included 840 sq. ft. store at Howrah Maidan area in the city of Howrah which was opened on August 31. The other stores in the NE region are in Agartala, Udaipur, Jorhat, Dharmanagar, Dibrugarh, Tinsukia, Khowai and Silchar. Besides, the brand Sh-riff is available at around 500 MBOs across West Bengal and North East.

Sh-riff’s New Store in Howrah

Set up in 1985, C. K. International, manufacturer of the brand, is now a popular one particularly to the targeted people between the age group of 24 and 45 years because of its quality and designs. The products include casual & formal shirts, trousers, blazers, jeans, t-shirts & ethnic wear. Price range starts from Rs. 599 onwards.

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