Vedant Fashions, the owner of ethnic celebration attire brands Manyavar & Mohey has opened its seventh US store and the 17th internationally.

This was informed by Nikhil Bhutada, Retail Business Development at Vedant Fashions in a LinkedIn Post.

“We meticulously curate each international store to deliver an enriching experience, ensuring every visit immerses our international buyers in a captivating taste of Indian culture,” Bhutada added in the post.

“This milestone isn’t just about numbers; it’s a testament to Vedant Fashion’s commitment to elevate the dynamic retail business landscape of the United States with unmatched quality and Indian style,” he stated.

The post concluded by saying, “Immerse yourself in the artistry, and timeless elegance that Manyavar & Mohey brings to every wardrobe.”

The launch of the California store testifies to Vedant Fashions continual expansion on the global stage, strengthening its role as an amplifier of Indian cultural elegance.

While, Manyavar serves the ethnic menswear celebration segment, Mohey offers dazzling ethnic attires for women including bridalwear.

Collections from the two brands include traditional sherwanis, kurtas, indo-westerns, fusion wear, accessories, kids & women’s lehengas, gowns, sarees, suits, celebration jewelry & accessories.

Some of the finest fashion designers and artisans from the country have been brought together to create the collections at Manyavar-Mohey.

Manyavar had recently appointed film star Ram Charan as its brand ambassador and the brand celebrated the appointment with a new campaign #TaiyaarHokarAiye.