Under its global selling programme, online retailer Amazon India said around 12,000 merchants India are selling their products in global markets. The programme which debuted in May 2015 with 200 sellers has now grown to about 12,000, or 12 per cent of the online retailer’s merchant base in India which stands at around 100,000.

“Under the programme, merchants can sell their products across nine global marketplaces like the US, the UK, Japan, Canada and France,” Gopal Pillai, Amazon India director and general manager (Seller Services) said.

A few of the products which see significant traction for these sellers include; ethnic wear, handicrafts and jewellery, he said.

Amazon India, which has been expanding its operations in India at an insistent pace has now unveiled another programme for sellers called Amazon Connect, which offers merchants an integrated platform to interact with the it’s senior team.

“Amazon Connect will help sellers understand better our seller-centric products and services as well as emerging trends in ecommerce, with the objective being to enable sellers to grow profitably on the Amazon India platform,” Pillai added.