The iconic luxury women ethnic wear brand Roopkala with its flagship store at Marine Lines, Mumbai is proud to announce the launch of its latest Bridal collection – “NIA”, celebrating the beauty, emotions, and elegance that define a bride’s most special day. The campaign, conceptualized and executed by BeanstalkAsia, brings to life a bride’s vibrant journey as she celebrates love, tradition, and culture.
Shot against the awe-inspiring landscapes of Nepal, NIA captures not only its literal meaning, which is brilliance in bridalwear designs but also the profound emotion that comes with wedding rituals. The campaign’s elegance is brought to life through the lens of one of Nepal’s most renowned glamour, fashion and lifestyle photographer and filmmaker Kishor Kayastha in collaboration with BeanstalkAsia. Together, they’ve crafted a visual story that resonates with every bride’s dream of looking and feeling extraordinary on her special day.
“At BeanstalkAsia, we wanted to go beyond showcasing just beautiful clothes – we wanted to capture the heart of a bride’s emotional journey. We have worked to create a visual story that seamlessly blends Roopkala’s rich heritage with the modern bride’s desire for luxury and grace, all shot in the beautiful and serene locations of Lower Mustang in Nepal. The campaign broke in Print, OOH as well as other Digital and Social Media platforms,” said Upendra Singh Thakur, Founder, BeanstalkAsia.
“NIA is designed to reflect the joy, anticipation, and love that surrounds each moment, making it a truly unforgettable collection for every modern woman. The NIA collection, featuring exclusive Sarees and Lehengas with exquisite artistry and intricate craftsmanship, is now available at the flagship Roopkala store at Marine Lines, Mumbai and its online store as well, offering brides a chance to celebrate their wedding journey with unparalleled elegance and style,” added Mukesh Motla, Director, Roopkala.
Infused with modern designs and luxurious traditional craftsmanship ever so brilliantly, NIA is more than just wedding collection – it’s an ode to the journey a bride takes, from the playful joy of the Mehendi, the exuberance of the Sangeet, the sacredness of Haldi and Shaadi, to the grandeur of the Reception. This collection is designed to envelop the bride in timeless grace, while reflecting the emotions of each celebration.
