Levi Strauss & Co. has expanded its clothing recycling initiative to all Levi’s mainline and outlet stores in the United States.
“This underscores our commitment to sustainability by reducing the volume of waste sent to landfills and creating an infrastructure that supports a circular economy by 2020,” the company said.
According to Levis, consumers may drop off any brand of clean, dry clothing or shoes in the collection boxes, who in turn will receive a voucher for 20 per cent off on a single, regular-priced Levi’s item in-store.
Following the recent launch of the new Levi’s denim collection for women, this expanded recycling effort supports the introduction of Friday Fashion Exchange events. Friday Fashion Exchange events invite women to try on the new collection and bring their gently worn jeans for recycling.
Expanding clothing and shoe recycling is the latest endeavour in the company’s broader sustainability goal of creating an infrastructure that supports a circular economy by 2020.
