Apparel and accessories brand Rare Rabbit has opened a store in Rajahmundry in Andhra Pradesh on the city’s Danavaipet Road.

The new store opening increases the brand’s brick-and-mortar presence in Andhra Pradesh as it continues to widen its overall India footprint.

“The moment has finally arrived, Rajahmundry, we are now in your city,” Rare Rabbit said on Facebook. “From our shelves to your heart, Visit our new doors now!”

“Both smart and casual menswear is on display in the store including shirts, graphic t-shirts, belts, and chinos among other western wear designs,” Fashion Network reported.

The brand has opened a number of stores recently. The most recent store was opened in Jammu at the Wave Mall and the label also opened its second store in Vadodara at the city’s Mona Lisa Centrum mall.

Rare Rabbit is part of the House of Rare which is owned by Radhamani Textiles. The business also runs the brands Rareism and Articale.

Each of the labels has a modern, relaxed style designed to appeal to millennial and Gen Z shoppers.

Rare Rabbit has also launched a store in Hyderabad this year and also retails from its direct to customer ecommerce store.

Rare Rabbit is a premium and luxury brand that offers designer wear for men and women who love exclusive, luxury, and international designs.

The House of Rare is a pioneering force in the indian fashion landscape. Founded in 2015 by husband-wife duo Manish and Akshika Poddar, its vision is to celebrate individuality and challenge societal norms.

It does this with brands like Rareism for women, Rare Rabbit for men, and the soon-to-launch Rare Ones for children, the company aims to redefine fashion for the entire family.