OVS, Italy’s leading fashion brand, is all set to make its entry into the Indian market with the launch of its first store at Pacific Mall, Tagore Garden, New Delhi, this October. The opening marks a major milestone in OVS’ global expansion, bringing its celebrated philosophy of “Love People, Not Labels” to one of the world’s most dynamic and fast-evolving fashion markets.
The New Delhi flagship introduces OVS’ latest retail concept, designed to deliver a modern, immersive, and seamless shopping experience. Spread across 9,000 sq. ft., the store showcases a versatile range of collections—from everyday essentials to premium lines such as PIOMBO B.Angel, Les Copains, and Utopja. Each collection reflects OVS’ signature blend of Italian craftsmanship, contemporary design, and affordability, entirely created and developed by the brand’s in-house design team in Italy.
With a strong global presence of over 2,200 stores, annual sales exceeding €1.63 billion (2024), and more than 6 million loyal customers, OVS has firmly established itself as a leader in international fashion retail. The brand’s expansion into India underscores its mission to make quality, trend-forward, and Italian-inspired fashion accessible to everyone.
Expressing his enthusiasm about OVS’ Indian debut, Sundeep Chugh, Managing Director, OVS India, said, “India represents one of the most vibrant and promising fashion markets globally, driven by its youthful energy and growing appetite for international style, with our New Delhi launch, we’re bringing OVS’ distinctive proposition of Italian design, quality, and affordability to Indian consumers. This is just the beginning of our journey, and we’re confident that OVS will soon emerge as a preferred fashion destination in India.”
Massimo Piombo, Creative Director, OVS, known for his timeless designs and signature mastery of color, added, “I design for everyone, with the goal of inspiring creativity and imagination. Italian style, with its deep roots in art, travel, and culture, defines all OVS collections. India offers a remarkable opportunity, and I’m truly excited to share the OVS experience with this vibrant and style-conscious market.”
Alongside its design excellence, OVS continues to champion sustainability, emphasizing responsible sourcing, eco-friendly materials, and ethical production practices to create fashion that is both stylish and conscious.
To celebrate the store launch, the first 100 customers will receive a special surprise gift, marking the beginning of OVS’ exciting new journey in India.
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