Suiting material specialist Raymond, in collaboration with The Woolmark Company, has launched a new spring/summer collection, made entirely from superfine Merino wool, at a fashion show held at the Australian High Commission in New Delhi.
To promote wool as an all-weather fabric in India, the brand showcased a summer-friendly assortment of formal and occasion menswear premium fabrics, designed by leading names like Rajesh Pratap Singh, Timothy and Suket Dhir, titled Cool Wool.
The collection includes innovative lines of Linen Wool Silk blends and Wool Silk fabrics, due to be available for purchase at select Raymond outlets across the country.
Sanjay Behl, CEO, Lifestyle Business, Raymond Limited, said, “Raymond is amongst the largest manufacturers and ‘best-in-class’ designers of woollen fabrics in the world. Product innovation has been at the forefront of Raymond and we are delighted to launch our new range of premium woollen fabrics in India”.
Stuart Mc Cullough- managing director, The Woolmark Company, said, “We believe that soft tailoring and deconstructing tailored apparel works particularly well with Cool Wool certified fabrics allowing the wearer to function comfortably in harsh, hot climates. Partnerships with prestigious brands like Raymond, demonstrate perfectly the nexus between Cool Wool products and great suit manufacturing.”
Speaking on the occasion, Australian High Commissioner, Patrick Suckling, said, “The launch of the latest Cool Wool collection was a wonderful opportunity to showcase the best of Indian fashion using the finest quality Australia merino wool. Australia supplies around 50 per cent of the wool used in India’s fashion and textile sector – we are proud of this collaboration between Australian woolgrowers, and contemporary fashion, one of most dynamic and exciting sectors in both India and Australia.”