A leading ethnic wear retailer Neeru’s has opened its first family store at Anna Nagar, Chennai. The store features an inviting and inspiring design which exudes the sophistication of the brand. The store is inaugurated by actress Shruthi Hassan along with Neeru’s family.

Ranging from everyday ethnic wear to festive wear, the brand caters to a spectrum of discerning audiences with varied tastes and style. The store showcases Neeru’s extensive range of clothing which redefines and modernizes Indian attire for women. Neeru’s has an exclusive 1,000 handpicked silk saree collection and is all set to revolutionize silk with a bouquet of ensembles from silk collection from Kanjeevaram, Banarasi, Uppadas, Pochampally, Coimbatore, Gadwal, Rajkot Patola and Pure Zari.

The store also houses Little Neeru’s which is dedicated to children up to 14 years of age. It caters to the young fashion trends with an array of ethnic attires for the little ones. The kid’s collection is on par to the men and women’s collection when it comes to designs and style.

“We are delighted to open our first family store in Chennai and will be expanding our presence with three more stores, taking the count to five stores. Our aim is to serve the clothing demands right from every day to D-day of the mass, thus our collection rejoices the finest craftsmanship and grandeur of luxurious fabrics with just perfect blend of traditional Indian finery with contemporary styles,” Neeru’s director, Avnish Kumar said. Selling the latest and the best of Indian ethnic wear at a reasonable price tag is the USP of the brand, he added.

The brand is available in 20 cities having 56 exclusive stores in two countries. The company is also planning to open new stores in Kochi and Kanpur along with Chennai.

– Apparel and Textile News, Apparel Talk, Indian Apparel