E-commerce site ‘Myntra’ has brought seven of the most coveted Italy-made distressed denim styles from the high-end Diesel Denim Atelier collection to India.
Sourced directly from the Diesel fashion brand’s laboratory in Italy, the hand-finished and handcrafted men’s jeans have been over-washed, scored and ripped all the way down the leg and then re-patched for a more daring and rugged denim look.
Designed by the brand’s creative director Nicola Formichetti, each artisanal pair from the range has been created with highly-resistant cotton, polyester and gold lurex threads.
The collection is produced by an experienced in-house design team using specially crafted machines in Italy and has been experimented in the company’s own laundries and workrooms.
Only three hundred pairs of these limited edition denim pieces were produced worldwide with 11 premium denims to be sold exclusively in India.