India’s leading destination for fashion and lifestyle, Myntra has recently kicked off a category focused campaign showcasing its depth and range of sports apparel and footwear. The fashion major has created a one stop destination for sports attire – a curated selection of apparel, footwear and accessories for sports enthusiasts.

The company has introduced key features like ‘Shop by Sport and Shoe Finder’ technology that enable customers to shop for exactly what they want by filtering products as per their specific requirements. The platform has also added a feature called ‘assisted shopping’ where customers can dial in and speak to a support expert who will guide and navigate the customer through the sport shopping experience.

“Sportswear has been growing at 45 per cent YoY and is one of the largest categories on Myntra. The Sports Campaign aims to unequivocally establish us as the foremost destination for all your sportswear needs. A unique attribute for this category is need for advice and keeping this in mind we have added some features to assist customers while shopping,” Gunjan Soni, CMO of Myntra said.

“We have also created a specialized sports store on the Myntra app to cater to the unique needs of customers and we are seeking to drive awareness for these offerings through this campaign,” he added.