International casual fashion brand ‘Esprit’ has entered into a partnership with ‘Myntra’ to launch its latest collection exclusively on this fashion e-retailing site. Esprit is looking at an omnichannel approach to retail operations with its new winterwear collection, which aspires to revive 90s fashion and sports luxe in a selection of 405 different styles.
Esprit’s casual wear range offers apparel for both men and women on the platform. With clothing like roomy tops, sweatshirts, wide trousers, slim skirts, jackets, T-shirts, shorts, coats, creatively coarse sweaters and uncomplicated-in-cut blazers, the brand offers an expansive choice for shoppers.
“Esprit is a truly international fashion brand with global appeal and a brand ethos that exemplifies comfortable fashion. It gives us great pride to forge an exclusive association with Esprit as part of our focused endeavor in making Myntra the de-facto destination for International fashion in India,” Gunjan Soni, CMO of Myntra said.
“Esprit has built strong brand equity among shoppers in India over the years as they have come to appreciate the comfortable, high-quality fashion that we celebrate. With the exponential growth of the online shopping medium and the expansive market of India, it was imperative that we work with the segment leader in taking our brand development to the next level,” Guillaume Thery, general manager Asia-Pacific of Esprit said.
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