“Data has revealed that on an average, users open the Myntra app at least 5 times in a month,” revealed Myntra’s head of e-commerce platform, Prasad Kompalli.
Talking about the company’s widely popular mobile commerce app, which receives about 90 per cent of the total traffic to the online portal, he said, “We see mobile app as a key driver to engage users. Overall, they are spending significantly more time on our app as compared to desktop.”
“This is largely attributed to the fact that mobile is a more personal device that users carry with them all the time and are looking to consume content even when on the go,” he said.
“Our focus therefore is to position our app as a strong engagement tool. We want to build strong use cases that may compel users to open our app every day. We believe that once the users are highly engaged, the shopping becomes incidental,” Kompalli added.
Launched in May, 2014, the app generates nearly 85 per cent of its traffic from Android, iOS and Windows users mostly belonging to tier II and III cities. It is considered as one of the fastest growing shopping apps with over 6 million installs and has been ranked at number 1 among fashion shopping apps in India with a positive rating of 4.0 on the Android app store.