Indian menswear brand Mufti has launched its sub-brand ‘400050’. Pronounced ‘Four Triple Oh Five Oh’, the new sub-brand is all about the on-trend oversized fit catering to an ever-evolving Gen Z consumer.
With the launch of this sub-brand, Mufti has added a second wind to their commitment to newness in their approach to menswear.
Just as Mufti has continually taken inspiration from its muse, Mumbai’s spirit of resilience, 400050 has laid claim on Bandra’s creative and expressive spirit, placing it at the very centre of its persona.
Mufti has always been recognised for its evergreen style for the sophisticated, elegant, and refined man; while 400050 blends modern oversized styling with authentic storytelling.
400050 by Mufti’s collection is evocative, expressive, and effervescent like the spirit of the Bandra. Each piece in this collection tells a story of Bandra’s unique charm and charisma.
“Mufti’s 400050 collection reflects the essence of Bandra, a vibrant cultural hub that serves as a sanctuary for creative, like-minded people,” Credo Brands MD Kamal Khushlani said.
“The sub-brand marks a significant milestone in the brand’s legacy, reaffirming its commitment to celebrating Mumbai’s vibrant identity and cultural richness,” he added.
The new contemporary collection showcases oversized fits across shirts and tees in contemporary jacquards, dobbies, interesting textures, embroideries and prints
