MUFTI, one of the leading clothing and fashion brands in the country added another feather to its cap by winning the Customer Loyalty Initiative of the Year Award at the recently held 8th edition of the Indian Retail Awards 2019. The gala event saw eminent leaders from the retail sector being lauded for their excellence in the respective fields. The accolade further cements Mufti’s position in the market and is a testament to the brand ethos that strives to provide an alternative choice which is young, casual yet comfortable.
With esteemed brands across the country nominated for the award, MUFTI triumphed on the big stage. Their loyalty program ‘MuftiSphere’ which was launched in 2014 originated with the idea of creating an altogether separate ‘Sphere’ exclusively for the customers in order to give them an enhanced shopping experience and make them a part of the exclusive Mufti Community.
Commenting on receiving the award, Kamal Khushlani, Founder – Director – MUFTI Credo Brands Mktg. Pvt. Ltd, said, “We are extremely proud to have won such a prestigious award which recognizes our excellence towards maintaining utmost customer loyalty. With the consumer being at the core of our strategies, what MUFTI have been able to cater to the customers’ needs through our product as well as the loyalty program ‘MuftiSphere’. By doing so, we have hereby gained their binding trust, which has resulted in them converting into cult followers.”
Organized by Franchise India, the 8th Indian Retail & e-Retail Congress & Awards 2019 recognized and acknowledged the entrepreneurial excellence in the field/sectors of Retail and e-Retail. The objective of the Awards is to laud and commemorate retailers who are bridging the gap between operational reality and consumer expectations with great retailing practices.
Mufti currently retails through 280 Exclusive Brand Outlets, 1200+ Multi Brand Outlets, 100+ National Level Chains like Shoppers Stop & Central, and is also present on all major e-commerce portals.
– Apparel and Textile News, Apparel Talk, Indian Apparel
