Madura Fashion & Lifestyle (MFL), an Aditya Birla group firm, is looking at Rs 550 crore in annual revenue within five years from its youth apparel brand “People”.
In order to expand the reach of the entry-level range of the company, which also sells brands such as Allen Solly, Van Heusen and Louis Philippe, Madura will tap tier II and III cities to have a pan-India store count of over 300 by 2020.
“Our target is people in 18 to 25 years age-group, who are aware of the latest fashion through digital and social media,” MFL Coo (international brands and new business) R Satyajit said.
The price range of the ‘People’ brand starts from Rs 500 to Rs 700, making it affordable for college going youth, he said.”The company
would be having an annual revenue of Rs 500-550 crore by 2020″.
“The People brand, which was originally a part of Peter England label, had clocked of around Rs 200 crore in the last 12 months. On the number of stores, Satyajit said: “We will add 15-20 by the end of March. We have plans to triple the store count in next 4 to 5 years.”Currently, ‘People’ has around 100 stores in different cities across the country.
