Menswear brand Arrow has unveiled its new identity stores which have a shift in aesthetics, density and overall appeal.

The most striking change is a shift in the colour palette, moving away from the traditional blue to black, white and beige (BWB). 

Another key highlight of the new identity stores is the increased utility and density they offer and with an average size of 1,200 sq. feet, these stores have a layout allowing for stacking ensembles.

Arrow has also embraced digital technology with the introduction of digital screens at its new identity stores, offering customers an interactive and engaging shopping environment. 

Incorporating digital screens allows for dynamic displays, providing customers with real-time information on the latest trends, promotions, and styling tips.

“We are thrilled to unveil our new identity stores, representing a significant evolution in the Arrow shopping experience,” Anand Aiyer, CEO at Arrow said. 

“The BWB colour scheme, enhanced store layout, and integration of digital screens reflect our commitment to providing customers with a more immersive and enjoyable fashion journey,” he said.

“We believe these changes will resonate with our customers and elevate their Arrow shopping experience,” Aiyer stated. 

Some of the recently launched new identity stores include those in Bengaluru, Ranchi, Mohali, Gandhinagar, Rajkot, Kochi and Ludhiana, with Ahmedabad Airport set to join the list shortly.

Arrow entered India in 1993 in partnership with Arvind Fashions Ltd. Today, it has around 200 exclusive brand stores and is available in over 1,000 multi-brand outlets in 109 cities across India.

Indian Apparel, Apparel & Textile News