LuLu India is in the process of solidifying its position to grow its share in Indian fashion retail and in the process is sharpening its focus on fashion apparel, accessories and lifestyle markets in the country.

LuLu India is part of the UAE-based LuLu Group, a retail conglomerate that sells more than 100 fashion lifestyle and apparel brands through its malls and outlets across India.

‘’India is a large marketplace where many large retail fashion players coexist. We are constantly expanding in the country,” Shareef KK, Regional Director, LuLu Group said.

“We are offering the lifestyle that people want, through various retail formats, including LuLu Malls and LuLu Hypermarkets,” he was quoted as saying by the Hindu.

As a precursor to this exercise, the malls owner has planned a fashion show at its LuLu mall in Bengaluru.

For the show, it is bringing together brands like Pepe Jeans, Peter England, Amukthi, Crpydon UK, SIN, Louis Philippe, Venfield, Damoza, Levis, Identiti, Jockey,Lavie, V-star, Blossom, Caprese, VIP, etc.

“We have planned a unique fashion show to lay emphasis on the fact that fashion is truly for all,” Jamal KP, Regional Manager, LuLu Group, Karnataka also said.

According to a company spokesperson, LuLu Fashion Awards would be given out to personalities and brands that have made exceptional contributions to the fashion industry in the country.

“We are planning a three day event that will feature a wide range of fashion from streetwear to luxury clothing for all who visit us,” Kiran Puthran, General Manager of Lulu Mall added.