Myntra has acquired Bangalore-based technology platform ‘InLogg’ that provides end to end logistics solutions for the e-commerce sector. As part of the acquisition, the team at InLogg has been inducted into Myntra, making it an acqui-hire that will further strengthen and expand Myntra’s supply chain capabilities.

InLogg was set up in 2015 with an aim to standardize the process of logistics in remote areas and bring in efficiency. To enable reach, the InLogg platform has onboarded local and regional courier players in multiple states across the country. The company stitches composite supply chain using multiple regional logistics players to provide a pan India delivery network.

Over 50 per cent of the e-commerce and retail business in India is contributed by tier 2, 3 and 4 cities and towns. With limited logistical capability and reliability in these areas, InLogg devised a solution to bridge the gap with technology. InLogg is uplifting technology sophistication of regional courier companies by providing SaaS for shipment lifecycle management, mobile apps for pickup, delivery, returns, COD reconciliation, reporting and analytics.

Chief strategy and planning officer, Myntra, Ananya Tripathi, said, “Myntra’s vision is to use technology to democratize fashion. With an 80 per cent year-on-year growth, we are on a strong trajectory to achieve this.”

Chief product officer, Myntra, Ambarish Kenghe, said, “We are very excited to welcome the core team of InLogg which bring with them deep domain knowledge combined with technology-led thinking which will help enhance our supply chain and logistics roadmap and continue to strengthen Myntra’s differentiation on service.”

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